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About Us


OODA Savage is a veteran owned apparel brand, inspired by love, loss and real-world experiences. Having stood the line, we are humbled by true heroes and take pride in our love and support of our Country and the men and women who risk their lives for the very freedoms so many take for granted. So, what is OODA Savage?
 

The “OODA loop” is the cycle of: Observe. Orient. Decide. Act. This concept was developed by military strategist and United States Air Force Colonel, John Boyd, who applied his concept to the combat operations process, often at the operational level during military campaigns. The approach explains his methods used to overcome opponents.

 That's OODA from a tactical standpoint. To be OODA Savage means to turn that application inward on one’s self and apply to your everyday life:

Observe and self-reflect.
Orient the direction of your life.
Decide what path to take and the steps to get there.
Act, to make it happen…with Savage conviction.
Be savage in all things, in your own OODA and in the pursuit of LIFE! Be fierce! Be unorthodox! Be relentless in your efforts, as you only fail when you quit. Be OODA Savage.
Several years ago, I was diagnosed with cancer, but was fortunate to win my fight. Several months ago, a very close family member was also diagnosed with cancer, but in four short months he passed away. We often spoke of starting an apparel brand together, but with his loss, I struggled to find my bearings. In the loss of my loved one, I was inspired by his life, to apply the OODA methodology to myself. 
To be OODA Savage is to refocus your own potential and inner spirit, to push yourself to achieve your goals, no matter what they are. It is the will to fight, the will to live, the courage to dream, bleed, and hurt. It’s the emotional, spiritual and physical action of taking yourself beyond average to OODA Savage.